A more confident kid. Guaranteed.

A confidence-training program for elementary schoolers, building legendary kids in 5 minutes a day.

Your on-demand confidence coach

How it works:

Every day, you’ll get a text to a new five-minute workout at the time you choose.

Jordan, our Confidence Coach, will guide you and your child through an inspiring true story—from Muhammad Ali’s legendary self-talk to Dolly Parton’s resilience—that introduces a new confidence concept.

Then, you’ll complete a science-backed exercise that strengthens their confidence—like reinforcing proud moments, learning breathing techniques to manage social anxiety, or creating a personal motto they can return to.

As your kid’s confidence grows stronger, they’ll unlock new levels with tougher exercises and a personalized exercise plan that helps them reach the goals they care about.

Learn more

Built by experts, tested by families.

Eileen, parent of 3 Legends

My son has struggled with feeling confident for a long time. It’s amazing how fast this is making a difference!

Tamara, parent of 1 Legend

I love the bonding time. It's just five minutes but we are talking about so many important things.

Vikki, parent of 2 Legends

My kids have already improved their self-esteem in a short time and enjoy Legends so much they cannot wait for more!

Sonny CaberwalSonny Caberwal

Sue WasiolekSue Wasiolek
  • Former Dean of Students at Duke University
  • Author of "Getting the Best Out of College"
  • Obsessed with all things health and wellness

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Fish StarkFish Stark
  • Child development expert, Harvard M.Ed., Yale B.A.
  • Builder of youth leadership programs used in 160+ countries with the Red Cross, Peace First, and Born This Way Foundation
  • Stand-up comic by night

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Dr. Brian BurkhardDr. Brian Burkhard
  • PhD in child development, Tufts University; MS in counseling, Villanova University
  • Former researcher and therapist at Institute for Applied Research in Youth Development, Institute for Behavior Change
  • Former Researcher for BSA, Positive Coaching Alliance, US Military Academy

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Sam BroeSam Broe
  • Former Head of Product 4x over
  • Drummer & flower farmer
  • Summa cum laude @ School of Hard Knocks

Marisa PolanskyMarisa Polansky
  • Former Scholastic Children’s book editor
  • Current children and middle-grade author
  • Writer of speeches, hater of bios

Analía Del BosqueAnalía Del Bosque
  • Former English teacher and TFA Corps Member
  • B.A. from Yale, M.S.Ed. from UPenn GSE
  • Avid (board)gamer and certified Swiftie

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Danielle SitzmanDanielle Sitzman
  • Visual designer of brands, digital experiences, and print
  • Frenchie Fanatic
  • Former Child

Sonny CaberwalSonny Caberwal

Sue WasiolekSue Wasiolek
  • Former Dean of Students at Duke University
  • Author of "Getting the Best Out of College"
  • Obsessed with all things health and wellness

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Fish StarkFish Stark
  • Child development expert, Harvard M.Ed., Yale B.A.
  • Builder of youth leadership programs used in 160+ countries with the Red Cross, Peace First, and Born This Way Foundation
  • Stand-up comic by night

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Dr. Brian BurkhardDr. Brian Burkhard
  • PhD in child development, Tufts University; MS in counseling, Villanova University
  • Former researcher and therapist at Institute for Applied Research in Youth Development, Institute for Behavior Change
  • Former Researcher for BSA, Positive Coaching Alliance, US Military Academy

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Sam BroeSam Broe
  • Former Head of Product 4x over
  • Drummer & flower farmer
  • Summa cum laude @ School of Hard Knocks

Marisa PolanskyMarisa Polansky
  • Former Scholastic Children’s book editor
  • Current children and middle-grade author
  • Writer of speeches, hater of bios

Analía Del BosqueAnalía Del Bosque
  • Former English teacher and TFA Corps Member
  • B.A. from Yale, M.S.Ed. from UPenn GSE
  • Avid (board)gamer and certified Swiftie

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Danielle SitzmanDanielle Sitzman
  • Visual designer of brands, digital experiences, and print
  • Frenchie Fanatic
  • Former Child

Character 9
Character 4
Character 2

A crisis of confidence

Low confidence is an urgent crisis among kids starting in elementary school, and exploding as they get online. Without confidence, kids suffer an increased risk of anxiety, loneliness, and depression.

The good news? Whether your child is struggling in their social, academic, or personal life—confidence isn't just something kids are born with, it’s something they can learn and build.

Start your free 5-day trial

Results you can see and quantify
100% money-back guarantee
Cancel anytime
Special launch pricing, good for life
Stories & exercises that build their confidence
Built and tested by experts, parents, & kids
Based on cutting edge research
Best Value
$5.83
/month
$199.99/yr
$69.99 Billed annually
Limited Time Offer
Save 58%
$9.99
/month
$19.99/mo
Billed monthly
Limited Time Offer
Try free & Subscribe
Legends Lab Foundation

We’re committed to making confidence accessible to everyone. Our partner non-profit, Legends Lab Foundation, supports this mission by:

research

Conducting and sharing research on the best ways to teach and measure confidence

accessible content

Creating accessible content to support a range of learning abilities & backgrounds

School Programs

Building
School Programs

Coming Fall 2023!

If you’d like to learn more about the Foundation’s work or join the waitlist for school programs, please email hello@buildlegends.org.

Got Questions?

We’ve got answers.

Read our FAQs

Got Questions?

We’ve got answers.

Read our FAQs

Love what
we’re doing?

Stay in touch.

Expert insights on confidence
First access to new tools
Info on our approach to the future of learning
Thanks for subscribing!

Keep an eye on your inbox

Oops! Something went wrong while submitting the form.