Your

on-demand

confidence

coach

Your

on-demand

confidence

coach

A confidence-training app that builds Legendary kids

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Your on-demand confidence coach

A crisis of confidence

Low confidence is an urgent crisis starting in elementary school. Without confidence, kids suffer an increased risk of anxiety, loneliness, and depression. The good news? Confidence isn’t just something you’re born with—it’s something you can build.

10
+%

of 8 to 10-year-olds struggle with low confidence

according to surveys by Ypulse & The Confidence Code for Girls

10
%

of parents worry about low-confidence over all other concerns

according to surveys by the Maru Public Opinion

Character 9
Character 4
Character 2

Confidence is a skill, not a trait

Research shows that confidence is a skill, which means it can be improved. So we’re creating a program using AI-powered tools to build elementary schoolers’ confidence in 90 days—because boosting their confidence changes their lives.

How it Works

Our personalized training program is like an on-demand confidence coach, empowering kids to face their fears, reach their goals, and unlock who they want to be.

For Kids:

A confidence profile and personalized plan that helps them reach their goals

A confidence coachbot that holds them accountable and cheers them on

5-minute daily exercises that strengthen their confidence in the areas they need

For Parents:

Personalized insights

A community to support their kid’s practice

Expert tools

Meet the Visualizer

Our vision is a confidence coach for all and we’re sharing as we build. The Visualizer is a demo of an exercise from our program that helps kids create stories about themselves to help improve their self-concept. We give kids the tools to imagine themselves in positive, new ways—because you can't be what you can’t see.

Share

Share

who they are now

Explore

Explore

what they could do

Imagine

Imagine

who they could be

Become

Become

the legend they choose

Meet Our Team

For the last two years, our small team—made up of educators, researchers, entrepreneurs, and storytellers— have been devoted to solving the crisis of confidence.

Sonny CaberwalSonny Caberwal

Sue WasiolekSue Wasiolek
  • Former Dean of Students at Duke University
  • Author of "Getting the Best Out of College"
  • Obsessed with all thing health and wellness

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Sam BroeSam Broe
  • Former Head of Product 4x over
  • Drummer & flower farmer
  • Summa cum laude @ School of Hard Knocks

Marisa PolanskyMarisa Polansky
  • Former Scholastic Children’s book editor
  • Current children and middle-grade author
  • Writer of speeches, hater of bios

Fish StarkFish Stark
  • Child development expert, Harvard M.Ed., Yale B.A.
  • Builder of youth leadership programs used in 160+ countries with the Red Cross, Peace First, and Born This Way Foundation
  • Stand-up comic by night

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Analía Del BosqueAnalía Del Bosque
  • Former English teacher and TFA Corps Member
  • B.A. from Yale, M.S.Ed. from UPenn GSE
  • Avid (board)gamer and certified Swiftie

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Dr. Brian BurkhardDr. Brian Burkhard
  • PhD in child development, Tufts University; MS in counseling, Villanova University
  • Former researcher and therapist at Institute for Applied Research in Youth Development, Institute for Behavior Change
  • Former Researcher for BSA, Positive Coaching Alliance, US Military Academy

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Danielle SitzmanDanielle Sitzman
  • Visual designer of brands, digital experiences, and print
  • Frenchie Fanatic
  • Former Child

Sonny CaberwalSonny Caberwal

Sue WasiolekSue Wasiolek
  • Former Dean of Students at Duke University
  • Author of "Getting the Best Out of College"
  • Obsessed with all thing health and wellness

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Sam BroeSam Broe
  • Former Head of Product 4x over
  • Drummer & flower farmer
  • Summa cum laude @ School of Hard Knocks

Marisa PolanskyMarisa Polansky
  • Former Scholastic Children’s book editor
  • Current children and middle-grade author
  • Writer of speeches, hater of bios

Fish StarkFish Stark
  • Child development expert, Harvard M.Ed., Yale B.A.
  • Builder of youth leadership programs used in 160+ countries with the Red Cross, Peace First, and Born This Way Foundation
  • Stand-up comic by night

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Analía Del BosqueAnalía Del Bosque
  • Former English teacher and TFA Corps Member
  • B.A. from Yale, M.S.Ed. from UPenn GSE
  • Avid (board)gamer and certified Swiftie

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Dr. Brian BurkhardDr. Brian Burkhard
  • PhD in child development, Tufts University; MS in counseling, Villanova University
  • Former researcher and therapist at Institute for Applied Research in Youth Development, Institute for Behavior Change
  • Former Researcher for BSA, Positive Coaching Alliance, US Military Academy

Legends Lab is a non-profit focused on supporting the awareness & accessibility of programming like ours and the assessment of confidence in children.

Danielle SitzmanDanielle Sitzman
  • Visual designer of brands, digital experiences, and print
  • Frenchie Fanatic
  • Former Child

Want to join us?

We’re always on the lookout for people who are passionate about kids, confidence, new types of education, and how AI can make better humans. If this sounds like you, send us an email.

hello@buildlegends.com